Looks like the world has yet to hear the end of bleached vulvas, as the trend seems to be spreading across southeast Asia, particularly in Thailand:
The Guardian reports that Thais have become the latest folks obsessed with making their privates "fairer within four weeks".
Critics of the whitening trend, such as Kultida Samabuddhi of the Bangkok Post, who wrote a opinion piece on the whitening feminine wash, say such products have changed the country's value system.
"As the definition of beauty has been changed by cosmetic industry, Thai women who fail to meet the beauty standards set by cosmetic producers and ad agencies have to struggle very hard to maintain their self-esteem," she told the Guardian.
This is not surprising, since fairer skin (even in areas that barely ever see the sun) has always been favored among Asians as it supposedly signifies a certain class status. In addition to cosmetics aimed at lightening skin on the face, body, and armpits, there are also pills and diet supplements claim to provide an even more dramatic bleaching effect.
Unsurprisingly, these bleaching products (excepting the bigger brands from Nivea and Lactadyd Intimate) often contain substances like hydroquinone and mercury. Such ingredients might make you look pasty, it can also lead to permanent discoloration or even kidney damage.