Looks like Rihanna's wild party-girl lifestyle has finally come back to haunt her. According to reports, the singer is no longer finding love with skin care brand Nivea or its new CEO Stefan Heidenreich. He told German newspaper Die Welt that the sexy singer does not fit with Nivea's "family image."
Back in 2011, Nivea partnered with Rihanna by sponsoring her U.S. and European tour and featuring her and her song "California King Bed" in a series of television spots. Soon after bringing Rihanna on board last year, the company announced on its website that, "Her voice will help us bring NIVEA’s 100th anniversary celebration to fans all around the world." According to a July story in Forbes, Rihanna's contract with Nivea was a
factor in raising her earnings to $53 million over 12 months' time.
In regards to this, Heidenreich told the mag that his predecessors' decision to install Rihanna as the face of the company doesn't make sense to him. "The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna," he says, especially since the company "stands for trust, family and reliability."
Once word got out, Rihanna responded to Heidenreich's criticism by tweeting a photo of him and writing, "No caption necessary." One can only guess what that's supposed to mean, but maybe Rihanna should start cutting back on showing too much skin.