For most people, just talking about their periods makes them cramped up and uncomfortable. But that's probably because they have no clue about what happens after those periods go away i.e. menopause.
But to get more people talking about this, major consumer-products maker Kimberly-Clark has launched a brand new "Second Talk" campaign which caters towards women 40 and over who are (or will soon be)
going through menopause.
The campaign will be for their brand new product line called "Poise", which includes merchandize that will help women deal with the changes going on with their bodies. In developing the new product line, they had to interview thousands of women around
the world about their needs, which ultimately boiled down to three main menopausal issues: vaginal dryess, odor, and hot
flashes. They also determined that most women really don't feel
comfortable tackling the issue, which is why they came up with the campaign.
Some are worried that this might actually be exploiting these womens' needs, but Kimberly-Clark believes that the campaign will be a way to get more women talking about menopause. They're also organizing an online forum in which women can talk about all things menopause hosted at "the2ndtalk.com". AP reports:
"There's not a lot of conversation happening about menopause," said Jay Gottleib, vice president of Kimberly-Clark's North American adult & feminine care business. "Women very much want to have conversations but don't have the forums." Really? There are tons of online forums and communities where women do talk about all sorts of issues — will extra (and potentially unnecessary) products really foster more conversation?
Nevertheless, it'll be interesting to see if Poise's new menopause line actually resonate with older women and if their products will actually work.