For most of us, the idea of splurging thousands of dollars on a pair of
branded shoes might seem beyond our means. But that's not stopping some folks from
coming up with nifty ways to achieve that fashionable look.
According to reports, sales of red tester paint pots have recently skyrocketed as more heel-obsessed consumers have taken to painting
the soles of their shoes just to recreate iconic Louboutin heels on a budget:
Sales of red gloss colours such as Duracoat's 'Flame' and 'Show Stopper' have soared by 40 per cent compared to the same period last year and Homebase claim the surge is due to women copying the Louboutin shoes worn by their style icons which retail for up to £635.
Peter Rooney, manager at the Homebase store in Acton, London, said sales of the paint have "rocketed."
He said: "Many people tend to look at magazines to get the right paint
colour for walls and furniture, but we've noticed significant numbers of
girls colour-matching tester pots to pictures of designer shoes in
"They have also asked staff for tips on how to paint on leather or rubber."
Homebase senior paint buyer Richard Johnson, said: "Clearly paint is
meant for decorating walls rather than shoes, so we are amazed at this
new trend that has hit our stores.
'The Home of Colour tester pots would have enough paint to cover the
sole of an average sized shoe, but we would advise people to ensure they
apply it properly and then it can achieve a really good visual effect."
And can you really blame them? Even Christian Louboutin famously came up
with the idea of giving all his designs a distinctive red sole after
applying his assistant's nail polish to the bottom of a pair of shoes
because it "lacked energy". That red sole would soon become a hit among
fashionistas and Hollywood stars alike.