Showing less skin is now in, at least in Britain's fashion scene. According to the New York Daily News,
a Parisian fashion company called Georgede recently surveyed the skirt
lengths of Europe and found that English women are now wearing longer
skirts (an average of 10 centimeters) and less revealing tops compared
to their sisters in neighboring European countries.
Some speculate that the trend might have something to do with the two most prominent Kates in the country: Kate Middleton & Kate Moss. The Duchess of Cambridge's Miss Selfridge-style conservative style seems to encouraged and inspired civilians to follow her fashionable footsteps.
As for Kate Moss, although she's not exactly known fore the demure digs, the supermodel did share this quote in Grazia about her thoughts on skimpier-clothed British public (via Metro):
Asked what her one piece of fashion advice for the British public would be, she said: “When you’re driving down the road in the summer, the English people...
“It’s not our natural thing, no. So it’s ’put it awaaaaaay!’
Of course, this is purely speculation and might have nothing to do with celebrity influence whatsoever and might in fact be more of a national body image problem. Another survey about British womens' style habits was released by the Daily Mail that stated a whopping 91% of British women would never go out at night without wearing makeup, while 64% said they wouldn't go to work makeupless and 44% would never let a naked-faced photo be Tweeted.