Looks like advocacy groups have had enough with all things Kardashian and are actually doing something about it. It all started with President Barack Obama’s joke at the recent White House Correspondents’ Dinner where he said “Why am I telling knock-knock jokes to Kim Kardashian? What is she famous for, anyway?” While the joke got it's fair share of laughs, one social activist group has decided to use it to bring attention to a more serious conversation about media, politics and the treatment of women. And they're doing it using a new Twitter hashtag #WhyKardashians.
MissRepresentation.org will be holding a Twitter debate and conversation about the objectification of women in American media and culture. It’s part of the group’s “call-to-action campaign,” which aims to to empower women of all ages:
Jennifer Siebel Newsom, CEO and founder of the group as well as the director of the movie behind the campaign, explains:
“Coupled with the recent news that the Kardashian family’s reality TV show has been renewed for another three years, I am especially worried about the message the media is sending my daughter, my son and their generation. Who are their role models? Why are we rewarding reality TV’s exploitation of women’s bodies? Are looks, for women, more important than their brains or their talents? Is hyper-sexualization and self-objectification now a legitimate path to success in America?”
If you're keen on joining the discussion, check out the #WhyKardashians Twitter party hosted by the Miss Respresentation campaign @representpledge, which will take place today at 4 p.m. PST.