To rally support for the British athletes competing in the 2012 Olympics in London, Cadbury decided to launch this neat ‘Cadbury Keep Team GB Pumped Parade’ on Facebook:
The first thing you do is personalize your avatar by selecting your gender, choosing an outfit and accessorizing. You'll then be able to view the virtual parade via a Facebook app located on the
Cadbury UK page.
As an added initiative, everyone who joins is entered into a weekly draw to win tickets to the Olympics! You can also invite your friends from Facebook and Twitter to help gain support for team GB, as well as posting pictures of your avatar during the parade on your Facebook wall.