In conjunction with the 15th anniversary of their iconic Baguette bag, Fendi officially unveiled its newly expanded boutique at Suria KLCC in Kuala Lumpur.
The invite-only cocktail event, which saw some 200 guests in attendance, took everyone through a beautiful Fendi experience through the Baguette Podium exclusively brought in for the celebration. The boutique was adorned with Baguettes from across the Asia-Pacific region to create a Baguette dimension that reminded everyone of the everlasting style of the beloved bag.
The Baguette bag was designed and realized in 1997 by Silvia Venturini Fendi, and it became an instant hit among international celebrities and customers alike. The essence of the bag relates to it being a simple handbag to be carried under the arm like the French loaf from which its name is derived from. Since its debut, the Baguette has been produced in over 1,000 versions.
For fans of the Baguette bag, an interactive website and Baguette book was launched last month. The website is conceived to be a catalog in progress, where users can interact and access exclusive videos and information. The website, which recreates the variety and uniqueness of the Baguette world, will be updated and enriched with new contents and surprises in the months to come.
And in honor of the Baguette bag this July, you'll be able to experience Fendi's temporary installations titled "Baguettemania", which features an underlying pop color theme.
Fendi's limited re-editions of six Fendi Baguettes are also now available at FENDI Suria KLCC. Top row L-R: Baguette Specchietti, Baguette Jeans, Baguette Gialla. Bottom row L-R: Baguette Paglia, Baguette Zucca, Baguette Tucano
Celebrities at Fendi included (in no particular order) Andrea Fonseka, Yasmin Yusuff, Deanna Yusoff, Elaine Daly, Mizz Nina, Marion Caunter, Atilia Haroun, Bernie Chan, Kavita Kaur, Joanne de Rozario, Soong Ai Ling, Amber Chia, Danielle Graham, Lynn Lim, Karena Teo, Tracy Cheong, Vanidah Imran, Serena Choong, Xandria Ooi, Lisa Wong, Will Quah, and Debbie Goh. See if you can spot them: