2012.08.16
It's sort of old news already, considering the fast pace of news on the internet, but its official. Rihanna has just been dumped by Nivea, because she's too sexy. Or in otherwords, not that great for the image of a moisturizer. From New York Daily News:
Nivea is no longer a fan of pop star Rihanna. The global skin care company has dropped the 24 year-old Barbadian beauty as its spokesperson. The reason? Rihanna's party girl style is just too raunchy. Stefan Heidenreich, the new CEO for the German-based company made the decision to give the diva the pink slip.
"The advert starring Rihanna was a no go," he said, according to CosmeticsDesign-Europe.com. "I do not understand how Nivea can be brought into association with Rihanna."
He went on to say that the brand stands for "trust, family and reliability."
"The advert starring Rihanna was a no go," he said, according to CosmeticsDesign-Europe.com. "I do not understand how Nivea can be brought into association with Rihanna."
He went on to say that the brand stands for "trust, family and reliability."
None of those apply to Rihanna for some reason.
